094: Dr. Mark Sanna | The Power of Uniqueness and Private Equity Knowledge

Are you tired of feeling like your healthcare practice isn't reaching its full potential? Get ready to change the game as we sit down with Dr. Mark Sanna – a passionate advocate for the business side of healthcare practice. We discuss the importance of being unique, value-added, and treating your healthcare practice as a profitable business. We’ll also talk about the controversial topic of private equity as a way to scale a practice and positively impact countless people's lives.<br />We explore the concept of practice maturity with Mark and learn how it can help healthcare practitioners achieve their ideal lifestyle. Join us as we also explore the different dynamics of scaling a healthcare business depending on the type of practice – from surgeons to optometrists. Mark shares his experience building an LMS system, patenting it, and how it has helped him scale his business. Plus, we discuss the need for healthcare practitioners to look for alternative revenue streams and touch on the idea of teaching doctors to be entrepreneurs.Finally, we dive into the world of private equity and how the right company can benefit private practices. Hear about the various ways to increase efficiency, guarantee a fair valuation, and ask the important questions upfront. We emphasize the need to understand the philosophies of private equity companies and the importance of having an advisory board in place for decision-making. Get ready to revolutionize your healthcare practice and achieve financial freedom.In this episode, you will hear:<br />The importance of practice maturity and running a healthcare practice as a business for success and profitability<br />Understanding EBITDA (earnings before taxes, interest, depreciation, and amortization) and aiming for 30% profitability<br />How to incorporate systems and Standard Operating Procedures (SOPs) to increase practice valuation<br />Private equity as a means to scale and exit healthcare practices, with the potential for a double payout<br />The significance of local branding and shared services in private equity acquisition strategies<br />Fostering interdisciplinary collaboration and innovation in healthcare for better patient outcomesResources from this episode:<br />Dr. Mark Sanna’s website - www.mybreakthrough.com<br />Email - btcsanna@gmail.comMark’s Facebook page - www.facebook.com/mybreakthruConnect with Mark on LinkedIn - www.linkedin.com/in/marksannaFind Mark on Twitter - twitter.com/BTCSannaFollow and Review:<br />We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.