10: Be “Cool” and Feel the Brrrn for Optimum Performance with Jimmy Martin

Today’s guest is a master of many talents who has used health and life optimization tools in all facets of his life, epitomizing the idea that challenges in life are there to be overcome. We are talking about all things health and fitness with tons of helpful information you can use. Join us!Jimmy Martin is a NYC-based entrepreneur and creative currently serving as co-founder and head of fitness at Brrrn, the health and wellness behind The Today Show-touted Brrrn Board. Jimmy has over a decade of experience working as a health and wellness professional, both as a group exercise instructor and personal trainer to C-Suite executives and various celebrities in television, film, and fashion. Previously, Jimmy worked as an advertising copywriter, greeting card writer, playwright, and executive producer under his production company, Mayamo Jimmy Productions. Jimmy is a 2007 alumnus of George Mason University, where he was a member of the Division I wrestling program. He graduated with a BA in Interpersonal and Organizational Communication and minored in Business Management. Jimmy holds his national personal trainer certification from the American Council of Exercise. Show Highlights:How a common thread throughout Jimmy’s life and work is his love for taking on tough challengesHow Jimmy uses humor to foster connection and compatibilityWhy Jimmy went the cold route with his exercise brand to create a completely different workout environment–and literally started it all in a beer fridgeWhy the discomfort we feel in conversations around death have parallels for Jimmy to the discomfort we experience in cool-temperature exerciseHow a 50-degree exercise environment, cold plunges, and sauna therapy utilize hormesis, or positive stress, on the human bodyHow to use cold showers, and alternating hot and cold, as the basic entry point for cold therapyHow Jimmy built the Brrrn brand in the beginning and differentiated Brrrn from the typical boutique fitness establishmentHow Brrrn adapted during the pandemic and expanded with the Brrrn Board and online workoutsHow lateral movement exercise, like the Brrrn Board, improves core strength, balance, coordination, and overall athletic performanceHow Jimmy and Brrrn are launching the first accredited slide board training for professional trainers and coachesHow health optimization and testosterone replacement therapy have led to the upcoming birth of Jimmy’s baby boy through an IVF procedure<br/>Resources:Connect with Jimmy and Brrrn:  Instagram (Jimmy) and Instagram (Brrrn)