#101: How To Prove Your Marketing Campaigns Are Working - Tracking & Reporting You Need - Crafting the Perfect B2B Campaign Pt.4 - Pasha Irshad

🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership and sales. Sure, the latest campaign led to traffic and leads... but nobody really cares about that.
They want opportunities and REVENUE!
So we show you how you can track the performance of your marketing campaigns, and what REPORTING you need to set up to make it easy to see your activities are impacting revenue.
This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀
SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/linkedin-ads-that-drive-pipeline-revenue/
-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------
23:50 Understanding Ad Duplication24:20 Importance of Social Proof in Ads25:00 Discussing Attribution Types28:20 Creating Reports with UTMs29:00 Visualizing Data by Original Source29:40 Setting Filters for Reports35:00 Analyzing Ad Interactions35:20 Mapping the Customer Journey36:20 Using Different Report Visualizations36:30 Filtering Reports by UTM41:30 Analyzing Ad Interactions by Company42:10 Breaking Down Interactions by Company43:10 Setting Limits for Data Visualization43:30 Analyzing Ad Groups and Companies50:00 Wrapping Up the Discussion50:20 Q&A Session with Monica

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💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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