00:54 - Fitness is an exploding industry, and a big market for trained educators.03:55 - Stress management sells in today’s busy world.05:54 - Success is all about focusing on and addressing what clients need as individuals.10:24 - Where was Zoe’s business when COVID struck?16:16 - Is there an advantage to having 160 hours of material versus 10?19:28 - Part of Muscle Nerds’ offer is a lifetime course - how do they deliver it?20:54 - This is how a subscription program came to look like a good idea…23:50 - One of the best things to happen to Zoe’s business was discovering KLEQ.26:47 - A great community is made up of great people.29:11 - How do you get people interested in a subscription product?34:50 - How does the business fare in terms of churn?38:14 - When you offer a lifetime and a subscription product, how does delivery differ?42:16 - Some final wisdom you can take from this episode…

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