01:21 - James has made several attempts at social media videos - here’s a glimpse of his journey.06:47 - Where is James now as a video content creator?09:55 - If you were given one million followers, what would you do?12:39 - The value of your subscribers is all in their intent and your offer.15:04 - Follower count does not always mean you’ll make money as a content creator.17:39 - Chasing an influencer lifestyle can be a struggle, both financial and emotional.22:38 - Content creator burnout is real. Can you do what it takes to sustain success?27:21 - If you love what you do, it can be easier to grow your social media.31:06 - When your goal is to make videos but not be a YouTuber…34:34 - Stefanos proposes THIS to see results in a month…38:50 - Does organic reach stand a chance against deep fakes?44:23 - Don’t get too excited by that spike in numbers.49:42 - Ultimately, social media is really just a tool. Build social media following with that in mind.

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