01:33 - Mim shares her initial foray into the sticker maker business.05:01 - Business versus passion - is there a trade-off?06:38 - What are the space and supplies needed to start a sticker business?08:44 - Turns out James had his own, not-as-successful stickers business.10:32 - Stickers actually have a beneficial impact on society…11:28 - James talks about Mim’s unique qualities that are keys to success in business.13:22 - It helps to be married to a hero.19:08 - Mim is not against - nor completely for - AI.22:10 - The human factor just got so much more valuable.26:55 - Is a sticker business actually profitable?30:51 - This is what the weekly time investment looks like…31:55 - How do you strike a balance between different areas of the business?34:57 - James and Mim talk traffic and leads.41:46 - Every venture has its challenges. Designing stickers and selling them is no different.46:13 - Our guest takes leave with her most valuable tip.

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