1034 - What I Changed to Get SEO Firing Again

00:48 - There’s often a gap of understanding in SEO.03:50 - What if these people had spoken to Gert sooner?06:02 - This is how Gert tells people what doesn’t work07:30 - James’s SEO has undergone an evolution over the years.10:48 - In SEO you have to recognize and prioritize what matters most.13:14 - Does Google share its ranking factors?16:09 - Is there software for this stuff, or is it purely manual?17:02 - Here’s how you determine what really counts…19:12 - Gert shares his client collaboration approach…22:51 - How do you help a potential buyer decide to purchase?24:03 - Some customers leave and then come back.