Today we’re catching up with Dr. Katie Beverley. Katie is a Senior Research Officer at PDR International Centre for Design and Research, at Cardiff Metropolitan University. She works with academic partners and the public and private sector, to embed ecodesign, circular economy and sustainable thinking into products and services. Back in Episode 5, Katie helped us understand more about ecodesign. She describes herself as a ‘critical friend’ of the circular economy, and that feels like a great starting point to explore what’s going well, and what isn’t. Katie describes herself as a ‘critical friend’ of the circular economy, and that feels like a great starting point to explore what’s going well, and what isn’t. First, Catherine Weetman sets the scene. What’s wrong with the current system, from the point of view of business and society? Where might organizations be missing out on value, and why? Are people downplaying the risks of carrying on with business as usual? Why do we need a different approach?

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