In this week's Saturday Strategy Session, we’re discussing one of the most frequently asked questions; What is a pixel and do I actually need it? Learn the importance of having a pixel installed on your website, the concept of "seasoning the pixel", the difference between a pixel and a cookie, and whether coding knowledge is required. Pixels have revolutionized the world of digital advertising, providing users with valuable data and the ability to target specific audiences. By better understanding the use of pixels, you can make informed decisions and optimize your ad campaigns for better results! Key Takeaways:Do you actually need a Facebook pixel when running ads {00:45}What is a Facebook pixel {01:35}Difference between a Facebook pixel and a website cookie {02:45}Benefits of having a pixel installed {03:40}How the pixel works and collects data {04:35}Is coding knowledge required {07:40}Integration of pixels with email service providers and landing pages {10:00} Links and Resources:FREE audience audit call → marketscalegrow.com/audienceauditDream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlistFree download → Facebook Ad Targeting Groups___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow