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145: Crafting a Compelling Story — and Badass Products — with Austere
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2 Bekeken·
11/15/22
As a brand in its infancy, Austere should've stood no chance against a raging pandemic. But Ghazarian and her team created such a compelling brand story — not to mention some seriously awesome product — that the business not only survived, but is thriving.
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Overdrive
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