International graffiti and mural artist Pref joins Brett in today’s artist summer series episode. Pref is renowned for his distinctive typographic murals and gallery works, where he cleverly manipulates common words and phrases, inviting viewers to decipher meanings from his intricate images. Raised in a creatively nourishing environment in Northwest London, Pref delves into the impact of skateboarding culture, Mad Magazine, and sports logos on his initial foray into graffiti. Pref unravels his journey to becoming a successful artist, his nine-year stint in the world of graphic design, and the importance of constant exploration and embracing one's surroundings.
Today on Gravity:Pref’s journey from a creatively nourishing childhood to a successful art careerImpact of cultural influences on artistic developmentPref's 'Embrace' Project & the power of words and meaningExploration of graffiti and graphic designValidation and feedback in artistic processesThe intersection of art and technology
Connect with Pref:Instagram: @pref_id Website: prefprefpref.com
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LEARN MORE ABOUT THE HOST:Brett KaufmamBrett Kaufman on Instagram

This show is produced by Soulfire Productions