In this episode of the B2B Messaging podcast, we sit down with Alex Virden, Director of Product Marketing at Metadata. Alex shares his product marketing journey and the go-to-market strategies at Metadata along with how active listening and continuous feedback from teams inform their messaging.Alex highlights the importance of regular A/B testing, conversion rates monitoring, and direct feedback from marketers to measure message effectiveness. Learn how they update their messaging at Metadata and the impactful projects Alex took part in. He offers advice on staying open-minded, being curious, and regular writing as a way to master B2B marketing messaging. Don't miss Alex's career advice about constant learning and embracing change in the dynamic world of marketing. Tune in now!

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