2 retention plays that smart marketers can make right now

Retention is one of the best growth levers in the next 12 monthsThe market is slowing and we're likely going to see an increase in CAC and a decrease in QPC (quality pipeline contribution) That means that everything is going to feel more expensive for growth and marketing teamsBut every cloud has a silver lining: you still have the LTV growth leverIf you can retain customers for longer, you're able to invest more to acquire new customersEven in a good year, that's great news but in the bloodbath that next year looks likely to be, it's fantastic newsHere's two examples that I loved! Find me on LinkedIn===
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