#216 Regan Baker - Master The Art of Sales Enablement

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Welcome to episode #216 of the How To Sell podcast where we unlock the secret sauce to perfecting your sales enablement strategies. Join your hosts, Luigi Prestinenzi and Dave Fastuca, as they dive deep into the world of sales with industry expert Regan Barker from Grant Thornton.
In this episode, Regan shares her insights on tailoring your sales approach to your business and clients, providing a game-changing perspective on the buying process from the buyer's point of view.
Regan breaks down which meetings to take and which to pass on, all while approaching purchases with a highly customized mindset. She reveals the art of selling services effectively by understanding how solutions impact different stakeholders within a business, emphasizing the importance of involving multiple decision-makers beyond just the CTO and CMO.
In the final segment we discuss common client communication misunderstandings and how to deal with that in the sales process. Regan's advice on leading with insights that resonate with your customers' challenges will revolutionize your sales strategy, shifting the focus from closing deals to nurturing and educating your clients.
Whether you're seeking to improve your sales enablement strategies or interested in the world of sales, be sure to check out this new episode! 
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- LinkedIn:Luigi Prestinenzi - https://shorturl.at/diwy9Dave Fastuca -  https://shorturl.at/ctvLYRegan Barker- https://www.linkedin.com/in/reganbarker/(00:00) Preview and Introduction(03:42) Sales Enablement Strategies(08:32) Managing Client Communications Effectively (13:34) Importance of Stakeholder Relationships (18:20) Key to Vendor Selection Process(23:55) The Importance of Collaboration in Sales(30:23) Educating Your Clients(34:15) What is Sales Enablement(43:44) Sales Enablement Strategies