216. The Hook

After being introduced at a dinner in an un-hooky way, Pete brings Jen the question of how to create a compelling hook, and they noodle on what those hooks might look like for each other.Specifically, in this episode Jen and Pete talk about:What are the steps to creating an interesting hook?Why is an efficient hook important to have?What are the beginnings of Jen's hook? And Pete's?To hear all Episodes and read full transcripts visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box o’ Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos and other interesting things Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.comLearn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).