#239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTC

On this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how DTC plays into the bigger strategy, how to think about positioning yourself as a new brands, fighting for retail shelf space, finding scale, and much more. This episode is brought to you by OpenStore:<br /> Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.<br /> Have any questions about the show or topics you'd like us to explore further?<br />Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?<br />Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod Instagram<br />DTCPod Twitter<br />DTCPod TikTokCarter Jensen - Senior Manager of Global Commerce (DTC) at General Mills<br />Ramon Berrios - CEO of Trend.io<br />Blaine Bolus - Co-Founder of Seated