#24 - Interview with Mitch Comstock(Senior Product Marketing Manager, LeadIQ)

Join us in this episode of the B2B Messaging Podcast with Mitch Comstock, Senior Product Marketing Manager at LeadIQ. Mitch shares how his background in history shaped his storytelling in marketing. 
Discover LeadIQ's customer-centric approach to crafting messaging and positioning. Mitch emphasizes the importance of research, market evaluation, and competitor analysis to target customers effectively. 
Learn about Lead iq's method of message testing through tracking conversion rates, customer reviews, and feedback from the sales team. Hear Mitch's insights into the ongoing strategies to improve messaging, including staying attuned to market trends and understanding buyer intelligence. Tune in now!