In an era where classic retail growth has decelerated and market shares have become increasingly elusive, businesses must look beyond the traditional boundaries to secure their future. The challenge? Venturing into new terrains requires more than just an innovative mindset—it calls for strategic adaptations, perseverance, and the acumen to turn intangible assets into profitable avenues. In this episode, we’ll dive deep into the innovative strategies businesses are adopting, from leveraging retail media and technology to harnessing the power of once 'valueless' assets. Join Oliver Banks and get ready to explore the expansive realms of the possible. Listen to this episode to hear:The new avenues businesses are tapping into beyond the classic retail model.How Amazon evolved adding profitable elements through non-traditional business models.Why you must find the assets in your company that have no direct financial value. Potential pitfalls and challenges to anticipate as retailers expand their horizons.<br/>The full show notes are at www.obandco.uk/255.

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