38 - Creating Success Through Value, Storytelling, and Ethical Leadership with Burg Communications' Bob Burg

Your host, Arthur Yon, talks with the Founder of Burg Communications, Bob Burg. Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.Bob has regularly addressed audiences ranging in size from 50 to 16,000, although for years he was best known for his book Endless Referrals, and his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers.To learn more about Bob's work, click HERE and HERE.Check out Bob's books HERE.Learn more about Bob's Podcast, The Go-Giver Podcast, HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.