#42 Why I’ve Ditched My Lead Magnets

Lead magnets are things you get in exchange for your email address, and are widely used in marketing. I’ve decided to ditch mine, and in this episode I explain exactly why, and what I’m doing instead. 

The world of business has changed, and the way we all do business needs to change too. I believe leading with value and care will enhance your reputation and win you far more clients, than just playing a numbers game and treating people as statistics or data. 

In this episode you’ll hear:

Why email is the best marketing tool you can use How to market to your audience in a value-add way Why scarcity tactics aren’t sustainable for the long-term How to use automation with integrity  How to find any disconnects in your business’ marketing How to share free content that makes people want to work with you
To build a sustainable business you need to create value and connection. It’s more fun and it has more longevity, and will help your business grow now and forever.  

Resources in this episode: 

Business Bytes - really useful emails full of strategies, advice, and guidance that will help you grow your business, without a whiff of 24/7 hustle… Quick Clarity Boost – mini-strategy session Next steps:

Connect on Instagram or LinkedIn Read Life In Business: Easy Ways To Work Less, Earn More, and Embrace True Happiness Find out more about me