479 - Right to Play Isn't The Right to Profit: The #1 Marketing Mistake That Keeps You on Business Welfare

Episode OverviewImagine this; you're a cloud consultant trying to grow your business. You look around and see your peers seemingly thriving while you're struggling to find your footing.In this solo episode, I discuss the fundamental mistake many struggling cloud consultants make when trying to grow their businesses. While factors like leads, partnerships, hiring, and pricing can contribute to growth challenges, they are not the root cause. The number one mistake is positioning oneself solely as a SaaS partner, rather than as a consultant who understands and solves clients' business problems.Key actions from todayAssess your marketing assets and be honest with yourselfLearn the “category of one” positioningSpeed up your results with focus, the right mentoring, and accountability<br/>Resources and Links479 - Show NotesPower Positioning Action GuideCloud Consultants CollectiveScaling Blueprint Join our newsletterThe Cloud Consultants ShowPaul Higgins Mentoring<br/>Connect With PaulOn LinkedIn<br/>