5 MAJOR B2B Email Marketing Problems (And Fixes)

Are you a B2B marketer? Are you struggling to make email marketing work for your business? Let's talk about the five B2B email marketing problems we see all the time. Of course, we won't leave you high and dry. We'll share the reasons why these problems are so common but also give you some practical tips on how to fix them.Ready to get all the good stuff on this? SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group. (5:12) Check out our sponsor ZeroBounce. (7:00) What do we mean by B2B?(10:40) Solve the problem of the PERSON working for the business.(12:13) One - no one is joining your B2B email list.(15:23) Kennedy's case study.(19:49) Two - you're getting A LOT of unsubscribes.(29:38) Three - you're not making enough sales.(32:51) Four - your subscribers aren't opening your emails.(38:29) Five - your subscribers aren't clicking on the links in your emails.(40:25) Subject line of the week.[podcast_subscribe id="7224"]
What do we mean by B2B?First things first, we have a slightly different philosophy on B2B. We actually think there are two types of B2B marketing - b2b (smaller business to smaller business) and B2B (business to big business).We make this distinction because we believe that in b2b, the businesses you’re marketing to make decisions just like consumers. Take us, for example. We sell a business solution, but often our customers are people who are spending their own money on their businesses. They spend and invest money like consumers. In fact, some of the people who buy from us have such a small business (or their business is so new) that they’re not even making any money yet! They're investing their own money by putting it into the business.So the first thing we recommend you do is to evaluate whether you fit in the traditional B2B category. Are you selling to someone who works for a big business (B2B) or are you selling to a small business owner who's currently alone in their venture (b2b)? The advice that follows is mainly about B2B. But if you’re a b2b marketer, everything else we talk about on our podcast and blog will apply to you. Focus on this, and we promise it'll change the way you communicate with your audience. It definitely did for us, and it made a huge difference.Solve the problem of the PERSON working for the company If you consider yourself a B2B marketer, the first thing to remember is that you're still selling to human beings - people who have busy days and lives. They might have short attention spans, but they still have emotions! They have stuff they care about. And when it comes to the work they do, they still want to do a good job and get good results for their boss.In fact, because they're so busy and pulled in all directions (in their personal and professional lives), they want to get their job done in the easiest way possible. Because that can perhaps relieve some stress and alleviate pressure. And this is where you come in.So with that in mind, let's look at the 5 major problems we see with B2B marketing and how to fix them. Problem One - No one is joining your B2B email listIf people aren't joining your list, it's worth pointing out that the person you're talking to (i.e. the ideal prospect for your list) might be someone who works in a specific department for a big company. You want to get their attention so they join your email list. But getting your emails adds a new layer of distraction to their (already busy) personal and professional lives. In other words, they have a lot going on, and you're coming along asking them to join your list.