55. Kelli Baxter, Executive Director of the American Translators Association (ATA) on How AI is Disrupting and Transforming Their Profession

How do you help members navigate their professional landscape whe AI is disrupting it in a big way? What contributes to the launch of a new, virtual conference post-pandemic?In this episode of Associations Thrive, host Joanna Pineda interviews Kelli Baxter, Executive Director at the American Translators Association (ATA) . Kelli discusses:The difference between a translator and an interpreter.How AI is disrupting and disrupting the profession.ATA’s new virtual conference called “Translating and Interpreting the Future” that was a huge success.ATA’s new year-round sponsorship program.How the association is navigating being in Florida for their annual conference this year.ATA’s prestigious certification program; only 20% of people who sit for the test pass.How a recent member survey revealed that 62% of ATA members are close to retirement.ATA’s new social media initiatives and ATA ambassadors.<br/>References:ATA WebsiteThe ATA PodcastATA’s Virtual Events<br/>