651: From idea to innovation to INVENTION and launching w/ Aimee Roberson

In today's episode, we're joined by a special guest, the talented inventor and entrepreneur, Aimee Roberson. Aimee has an incredible journey to share with us, from her background in media relations to becoming an empty-nester and eventually diving headfirst into the world of entrepreneurship. She invented a groundbreaking product called DryMeister, a drying tool for those hard-to-reach containers we all struggle with. We dive into Aimee's journey of bringing her product to market, from patenting to finding the right manufacturer, and facing the countless challenges and successes along the way. Stay tuned as Aimee shares her insights on the importance of iterative processes, drawing inspiration from other industries, and navigating the complex world of Amazon.ABOUT AIMEEAimee Roberson graduated from the University of Southern California and worked in media relations in the motorcycle industry before becoming a full-time, stay-at-home mom. 22 years later, when her youngest went away to college and she and her husband were empty nesters, they decided not to make any big life changes for a year. But 5 months later, Covid hit. And it was then that she started her journey to become a business owner and entrepreneur.Aimee invented, patented, and brought to market a product called DryMeister under her company, Meister Solutions. DryMeister is a drying tool that dries the inside of containers that you can’t reach inside to dry - things like reusable water bottles, wine glasses, carafes, baby bottles, hydration packs, vases, etc. Just about anyone can benefit from using DryMeister.LINKS & RESOURCES- Visit Aimee’s business website- Find DryMeister on Amazon- Find Aimee on LinkedIn