#66 - Finding A Successful Niche In The Crowded Beauty Market with Colleen Carey

Discovering skincare and beauty at a young age, our guest knows the value of making sure your products you put in our bodies are as good as the ones you put on your body. I sat down with Colleen Carey, owner and CEO of SkinRX, to talk about how she’s used her research and knowledge of the beauty industry to carve out a unique niche in an otherwise crowded beauty market.<br/><br/>In this episode, you will learn:<br/>- What’s unique about SkinRx and why<br/>- The types of research Colleen did to carve out her product niche<br/>- The types of marketing strategies and considerations SkinRx has to stand out<br/>- Why transparency is key to selling any brand<br/><br/>Exclusive offer for the I Created That Podcast listeners: receive a 10% discount on Skin Rx products using code GLOW10 on your first order at the checkout.<br/><br/>Tune into this episode to learn more!<br/><br/>Website: https://skin-rx.com/<br/>Follow SkinRx: https://www.instagram.com/skin.rx.skincare/ <br/><br/>Follow Sarah on Instagram Follow Sarah on LinkedIn Follow Jansel & Co on Instagram Visit Jansel & Co's Website Free download - 3 Steps You Need To Take Before Building a Shopify store