72. Tyler Gregg: Using Google Ads To Grow On Amazon

Running Google Ads to Amazon products is one of the best ways to drive organic ranking on Amazon right now. But getting them set up is a new skill to learn, and running them profitably an art to master. So, in this week’s episode of the Brand Builder Show we asked Tyler Gregg from Ampd.io to join us to help break down some of the best practices.  Ampd has helped over 3,000 Amazon sellers get set up with Google Ads and as a result, has developed a highly optimized process that continues to produce a large number of successful case studies.   In the episode, we talked about: Why Google Ads are a great option for Amazon sellers The key pillars of success with Google Ads (including some useful CTR optimization hacks!) Using Google Ads for launches vs long-term, profitable sales And a whole bunch more! Episode Links Check out Ampd Additional Resources Read our guide on setting up Google ads for Amazon products Get our weekly Brand Builder Newsletter Talking Points 00:00 Introduction to Guest: Tyler Gregg 01:25 Background of Ampd 04:06 Can driving Google ads to Amazon increase organic ranking? 06:28 Does external traffic positively impact organic positioning only when conversions occur? 10:21 Advantages of using Google Ads for Amazon sellers 12:11 Key factors that determine a product's suitability for Google ads 17:26 Important considerations when setting up Google ads 20:07 Qualifying Google Ads 21:36 Common mistakes to avoid with Google Ads 23:30 Product Launch Lifecycle: Strategy based on Stage 26:53 Other metrics to consider during product launches 33:40 Pro Tip for long-term Google Ads usage for Amazon sellers 37:28 Outlook for Amazon and Google Ads in the next 12 to 24 months 39:38 Where to find Ampd