#74 Tackling climate change via social media | Daniel Klemetz

Adrien welcomes Daniel Klemetz, CEO at Luxembourg-based purpose-driven start-up Greenworlder. They discuss the ambitious mission that Greenworlder has set itself onto, namely creating a new social media channel for climate enthusiasts and curious to engage with businesses on the climate change topic. A climate curious himself, Daniel dives into the USPs of Greenworlder compared to mainstream social media platforms and why businesses can expect to get more engagement from their audience as opposed to traditional clickbait players.