76. Writing Product Listings That Convert w/ Emma Schermer Tamir

Your product detail pages are some of the most important digital real estate in your eCommerce business. Small tweaks and conversion rate improvements can add thousands (or more) to your bottom line every year. But what are the best ways to write an optimized product listing right now, in today’s market? To talk this through in detail this week, we welcome Emma Schermer Tamir to the podcast. Emma is the founder of Marketing By Emma and has helped over 1,500 clients create product listings that convert. In the episode, we talked about: Writing great copy Carrying out in-depth market research Translating good copy into great images And much more! Enjoy! Episode Links Get a FREE listing audit from Emma Additional Resources Get our weekly Brand Builder Newsletter Talking Points 00:00 - Introduction To Guest: Emma Schermer Tamir 04:36 - Emma's Background 07:57 - Major changes impacting Amazon sellers' listing approach 11:35 - The synergy between copy and images 14:59 - Research process for listing creation 24:31 - Sequencing for conversion: Should copy or images come first? 31:27 - Differentiating main images and A+ Content inclusions 37:25 - Key mistakes frequently made by Amazon sellers 41:43 - The influence of AI on Copywriting businesses 46:09 - How Marketing by Emma can assist you?