#8 - Interview with Megan Keirstead(Product Marketing Manager, Smile Identity)

In this episode of the B2B Messaging Podcast, Megan Keirstead, product marketing manager at Smile Identity, shares insights into her journey and approach to crafting effective messaging. She highlights the importance of listening to customers and leveraging feedback from the sales team to refine messaging strategies. Megan discusses her iterative process and the metrics she uses to evaluate messaging effectiveness. She offers valuable advice on active listening and embracing feedback for continuous improvement.