#80 The Content Cornerstone: Pillars, Page Load, Personalisation, Mobile and more!

Episode 13 of the "90-Day Website Mastery Podcast"IntroductionWelcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.You Ask, We Answer 🙋‍♀️
Question: What are content pillars, do they work, and how can I get started?
Dive into content strategy with Jonny and Pascal as they tackle your most pressing question about content pillars. Learn how to use them effectively and the common pitfalls to avoid.
Key Takeaways
Content themes and topicsStar content: What makes a good eBook or lengthy article?How to use content series to supplement your pillars<br/>
Website Stories 📰
Featured Article: Medium is for human storytelling, not AI-generated writing by Scott Lamb, VP, Content @ Medium
Medium insists on human writing that deepens people’s understanding of the world. Jonny and Pascal discuss the merits and pitfalls of AI in content creation. Should your website disclose AI-generated content?

Key Takeaways
Human stories vs. AI-generated contentResponsible use of AI-assistive technologyBusiness needs and search engine considerations<br/>
The Website Engine Room 🛠️
Pascal's Pick: Squoosh.appOptimize your image files without sacrificing quality for quicker page loading.
Jonny's Pick: FullStoryGet invaluable insights into real user experiences on your site, find bugs, and offer better customer support.
The Website Call To Action 📣
Jonny: Test your website on mobile. It’s not mobile-first anymore; it’s MOBILE, full stop.
Pascal: List your memberships, awards, and certifications. Make sure you're showing them off on your website to build credibility and trust.
Stay Tuned: We'll be back with another episode soon. Send in your questions and share your website changes for a shout-out!
Contact UsJonny RossLinkedInWebsite
Pascal FintoniLinkedInWebsite
Further Learning:Check out our 90 Day Website Mastery Programme<br/>
Hashtags:#WebsiteExcellence #ContentPillars #DigitalTransformation #WebsiteMasteryThank you for tuning in, and remember: your website's evolution starts here!
Timestamps:Content Pillars Explained [00:02:38]Johnny and Pascal discuss the concept of content pillars and how they use them in the 90 Day Website Mastery program.
Confusion around Content Pillars [00:02:46]They address the confus