#82 Do I need to know HTML to run my website, and what is it anyway? Plus Prepping for 2024

HostsJonny RossPascal Fintoni<br/>
Welcome & Introduction
Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.The aim is to make you proud of your website again and help it work harder for you.<br/>
Segments:
You Ask, We Answer
Question: Do I need to know HTML to run my website, and what is it anyway?Summary: Discussing the basics of HTML and its role in website management.Key Takeaways:Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.<br/>
Website Stories
Featured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News.Summary: Examination of the pitfalls of personalized content.Key Takeaways:Importance of meaningful insights and relevance in content.Focus on specific customer groups for personalization.<br/>
The Website Engine Room
Pascal's Pick: Statista - Portal for Market Data, Research, and StatsJonny's Pick: Coolors.co - Fast and easy-to-use color palette generator.<br/>
The Website Call To Action
Jonny Ross: Improve content readability with bullets and subheadings.Pascal Fintoni: Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts.
<br/>Contact Information:
Jonny Ross
LinkedIn: Jonny RossWebsite: Jonny Ross<br/>
Pascal Fintoni
LinkedIn: Pascal FintoniWebsite: Pascal Fintoni<br/>
Feel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode. 🎙️
See you next time!
TimestampsDo I need to know HTML? [00:02:32]Discussion on whether content marketers need to know HTML and its benefits in website customization.
Half of personalized content is boring and unhelpful [00:09:06]Analysis of a report on marketers' approach to personalized content and the negative reactions from consumers.
Understanding your audience [00:10:23]Importance of not trying to cater to everyone and the need to create relatable content for a deeper connection with consumers.
Understanding Your Audience [00:11:43]The importance of deeply understanding your audience's mindset, pain points, and journey.
Identifying Key Customer Groups [00:12:48]Using a mapping exercise to identify the customer groups that are most relevant and important to your business.
Using Data and Research for Content Strategy [00:13:42]The value of using website analytics, reading industry magazines, attending conferences, and engaging with customers to gather insights for content strategy.
Planning Ahea