Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about:- What an effective B2B CMO does
- Questions to ask the founders when taking a new CMO job and how to understand their view of marketing
- Why marketing is not a "gumball machine"
- The challenge with Marketing sourced revenue vs. Sales sourced revenue (and why Jon believes in team sourced revenue)
- Thoughts on what the rise of AI and ChatGPT will mean for B2B marketers
- Marketing before and after product market fit
- Helpful benchmarks (and where to find them)
- Lessons from the early days of Marketo, and more
Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more