#84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler

🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟Episode Highlights
💡 The Rise of Social-First VideoDive into the dynamic realm of social-first video content and why it's a game-changer for engagement.Discover the secrets to crafting captivating social-first video strategies.<br/>
📈 The Power of Video StrategyExplore the essential components of a successful video strategy that leaves a lasting impact.Uncover the role of storytelling and brand personality in effective video marketing.<br/>
🤖 Unleashing Video AIGet a sneak peek into the world of Video AI and its revolutionary potential in video marketing.Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.<br/>
In-Depth Discussion📽️ Social-First Video SecretsAdam shares his insights into the world of social-first video and how it's transforming audience engagement.<br/>
📹 Crafting an Effective Video StrategyExplore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.<br/>
🤯 The Game-Changing Role of Video AIUncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.<br/>
Key Takeaways
📌 Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.📌 A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.📌 Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.
Final Words
🎉 Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! 🙏
Connect with Adam Chandler
🔗 Guest LinksLinkedIn ProfileExplore the world of Reel Film
🔊 Listen & SubscribeCatch all our episodes on your favorite podcast platform.Watch the video version on YouTube.
Stay Tuned for More!
Feel free to use these show notes as your guide through this enlightening episode. Happy listening! 🎧

Timestamps:The importance of understanding the "why" and objectives of video strategy [00:03:38]Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.
Considering the longevity of video content and repurposing opportunities [00:06:39]Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.
Audience profiling and understanding where they hang out [00:08:28]Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.
Using Video for Multiple Channels [00:10:23]Discussion on repurposing videos