#86: Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io

We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using AI today, including:- Why and How VMWare created an internal cross-functional AI council
- Why Tomorrow.io decided to hire a full-time "AI Marketer"
-  Perspectives on adopting AI and setting standards for its productive use in marketing today, including examples from how their teams are using AI to drive productivity and efficiency in a responsible way
Whether you're a marketer looking to learn more about AI, a skeptic, or just someone curious about one of the top trends in marketing today and want your team to get more out of what you're doing today, this is episode on AI in marketing is for you.
Send guest pitches and ideas to hello@exitfive.com
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