#95: How to Conduct Customer Interviews Like a Pro and Turn it Into Marketing Material - Crafting the Perfect B2B Campaign Pt.1 - Expert Ryan Gibson

🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀All good campaigns start with customer research. So we got THE BEST in the business to help us out. Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica.
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🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡
Don't forget to check them out 👉https://dvtl.link/43ud3hi
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00:00 Introduction and Overview02:43 Pre-interview: Agreeing on Objectives & Questions06:10 Using Dovetail to Help with Collection & Analysis09:33 Ryan's Analysis & Insights From The Interview18:00 Discussing Pains and Anxieties20:00 Discussing More Pains and Anxieties21:00 Discussing Trust and Credibility24:00 Discussing Time Management and Prioritization28:00 Discussing Credibility and Trustworthiness29:00 Discussing Experience and Outcomes
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