A Crash Course in GA4 Management for SEO ft Brie E Anderson

In episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO.Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence.We also explore the fundamental differences between Universal Analytics (UA) and GA4 and discuss the most important aspects of GA4 that every SEO should be aware of.(0:00) Intro(2:52) GA4 Auto-Migration(5:25) Rethinking How You Measure Your Digital Presence(9:35) GA4 Reporting for SEO(12:42) Why SEOs Should Learn GA4(15:04) Fundamental Differences Between UA and GA4(18:09) Is GA4 for Everybody?(21:28) How to Approach Attribution in 2023(27:26) The Most Important Things SEOs Should Know About GA4(29:51) Rapid Fire RankingsTop 3 of anything:Wyatt’s song, The Wonder YearsMiserable at best, Mayday ParadeIf it means a lot to you, A Day to RememberRank your best SEO marketing win:Finding thousands of dollars of waste in a campaign because the client had the same name as an action figure and plumbing product - CPA went way down after excluding a bunch of keywords.Rank your top 3 SEO tools:Search ConsoleScreaming FrogMozRank your best SEO or trick or tactic:Actually looking at SERPs .Rank what you love most about the SEO industry:It’s always changing.Rank your top 1-3 marketers:Marie HayesCharles FarinaRand FishkinRank your best SEO learning resource:YouTube & Twitter.Rank your top cause or charity:To Write Love On Her Arms