Adding Activism to PR

Public relations, both in academia and in practical application, has always been seen as a business practice. A new study produced by researchers from the Missouri School of Journalism and Penn State argues that community activism employs PR strategies and tactics. By recognizing community activism as a form of public relations, traditional PR professionals can incorporate some of the things it does better, including listening and taking a long view. Neville and Shel dive into the research in this short midweek episode. The next monthly, long-form episode of FIR will drop on Monday, June 19. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Link from this report: Community activism as public relations Opinion: The reality brands must face amid America’s culture war  The post FIR #338: Adding Activism to PR appeared first on FIR Podcast Network.