Advice for Podcasters: Avoiding and Answering THAT Question

On this episode of Branded, Larry and Sara are talking about the #1 question they HATE to hear podcast hosts ask (and hate hearing podcast guests answer): "Would you tell us about yourself?"<br />This has become a staple for so many podcasts and it's a bad question for many reasons: it makes the host sound unprepared, puts the control of the conversation on the guest, and is really hard to answer well. <br />But we know it's going to be asked anyway, so we're giving away our secret formula for crafting a perfect response to this question. <br />Key Takeaways:<br />The question "tell us about yourself" is a common and disliked question asked on podcasts. It is seen as unprofessional and demonstrates a lack of preparedness and understanding of how to control a conversation.As a guest, it is important to be prepared with a focused response that aligns with your value proposition. The formula for answering the question is to introduce yourself, highlight your passion or expertise, and give a hint about what you're there to teach.