All-in Design - What is UX and why should businesses care?

Today we are joined by Ash Clay, Head of UX at Kindred Group who will discuss with Lindsey the importance of UX for businesses and why creating solutions for users is paramount to success in changing environments. Ash and Lindsey discuss the psychology and scientific undertones that make up successful UX practices and the importance of being evidence based. Ash shares his views on how the perception of UX has changed in the 15 years he has been in the industry.<br/>Join us for the next episode on 28th December where Lindsey will be catching up with Head of Product Design Chris Parmenter on what the past year at Kindred has looked like. They'll reflect on the team's accomplishments and discuss the strategic changes the team has navigated through.Tune in every last Wednesday of the month for a brand new episode of All-in Design.<br/><br/>The All-In Design podcast is a little place on the internet uncovering the wonderful world of user experience design created by the UX team at Kindred Group. Join us as we chat to user researchers, design managers, content writers, product designers and many more interesting and insightful UX folk. We’ll be getting to the heart of what UX is and why businesses like yours should care. So, if data insights, creative collaboration and user needs are your jam, you’re in the right place. To find out more about Kindred visit kindredgroup.com/about/