Am Law 150 partner's blog is the hub for his marketing and business development efforts - David Johnson

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator blog.In this episode, David and Wayne discuss, among other things:- Why David decided to pivot to a new practice area AFTER becoming an income shareholder- The importance of knowing, as soon as possible, if your practice area is the type a lawyer can build a book of business in- David's processes for sourcing cases to write about and writing blog posts about them- How a blog can serve as the hub for a lawyer's marketing and business development efforts- Repurposing blog posts into other forms of killer marketing and business development content- How David's blog has borne fruit in the form of new client matters- How a surprising group of people are reaching out to him about fiduciary litigation issues based on his blog- The importance of niching your practice and your content marketing and thought leadership efforts- The head start David's blog provides him for winning over prospective clients About David JohnsonWinstead PC bio: https://www.winstead.com/Peopl....e/David-Fowler-Johns Fiduciary Litigator blog: https://www.txfiduciarylitigator.com/David's LinkedIn: http://www.linkedin.com/in/dfjohnson About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialse....rvice.com/thought-le out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialse....rvice.com/bloghttps: you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com