Amazon DSP Audiences - What's the Big Deal?

Tony Miller, our Director of DSP is back - and he's digging into all of the insights available within Amazon's DSPIf you're considering DSP or have been trying to figure out why there's so much buzz around the platform, it's because we can harness Amazon's first-party data to look at purchase history and determine who might be interested in certain products. From there, we can segment people into an infinite number of customizable audiences, which is extremely powerful. With all of Amazon DSP's audience insights, sources, data, we can build out a complete, full funnel strategy.