Andrew Bloch: Lord Sugar's PR advisor and Mr Black Book himself on entrepreneurship, developing The Apprentice and working at the agency that inspired Absolutely Fabulous

Who do Lord Sugar, Steven Bartlett and the Spice Girls have in common?
The answer is Andrew Bloch, Mr Black Book himself.
Public relations is all around us - every time you open a newspaper or social media platform, the fingerprints of PR are there, building and protecting reputations.
Andrew is a PR expert. He started his career in the agency that inspired British comedy Absolutely Fabulous, and sold the agency he co-founded, Frank PR, for a life-changing sum, having worked with some of the biggest names and brands in the world.
Having been Lord Sugar’s PR advisor for more than 20 years, Andrew was instrumental in the development of the BBC’s hit business show The Apprentice in the UK.
He was also my boss for a short period of time, before I started my own PR agency, Radioactive PR.
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“If you get a job, just try to keep it, and Rich - please don’t end up in prison as well.”
Domestic violence, drug and alcohol addiction, suicide, welfare, prison, debt collectors, eviction. The police knew all of us by name. The bar to achieve really was as low as the life advice I was given above. For many, there is little hope and even less support.
I dropped out of school at 17. Months later, I moved out of our family council house, marking the end of a violent and turbulent childhood. At 18, I became a father myself.
I was determined to break the cycle children from my background so often struggle to.
By 30, I'd sold my first business - after… a few failures. I’d been named one of the top young social media communicators in the country, leading to a publishing deal and a #1 best-selling book. 
I’ve made millions in public relations, building a successful agency and advising some of the UK’s leading companies, entrepreneurs and celebrities, building, shaping and protecting brands and reputations. We became one of the first companies in the country to work a 4-day work week for 5 days' pay, and I’ve since been named the #1 most influential PR professional on Twitter.
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