Attraction Marketing: Find out the Number 1 thing all attraction marketers need to focus on in 2023

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.<br /><br />Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.<br /><br />If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.<br />If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: <br />Playbook page: https://navigate.agency/blog/attraction-marketing-visitor-growth-playbook/Homepage: https://navigate.agency/Work: https://navigate.agency/work/Linkedin: https://www.linkedin.com/company/navigate-agency/Ant's LinkedIn: https://www.linkedin.com/in/anthonyrawlins/<br /><br />Anthony Rawlins | CEO Navigate Agency - founded Navigate to help tourism businesses enhance their digital marketing and attract wider audiences locally and internationally. For over 20 years, he has worked across all travel and tourism industry segments for leading global brands worldwide.<br /><br />At Navigate, Anthony ensures the company is at the leading edge of industry insights and trends and drives innovation and business strategy to continue delivering best-in-class growth for their clients.<br /> Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. In today's episode I speak with Ant Rawlins, CEO of Navigate Agency - the marketing agency for the tourism and conservation sectors.We discuss how to position your attraction as essential, the number 1 thing all attraction marketers need to focus on this year and, a podcast exclusive. Ant shares an exciting new initiative with us, listen out for Wildling.If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Ant it is so nice to have you on the podcast today. I have to say, I'm so delighted that you're on because you are genuinely one of my favourite speakers to listen to. So I'm thrilled that you're on today, and I know this is gonna be a really exciting conversation. Ant Rawlins: No pressure then. Kelly Molson: Absolutely not. I always like to start with a little bit of pressure on. And that takes us very nicely to our icebreaker questions. So when you were 6, what did you want to be when you grew up? Ant Rawlins: When I was 6, it was probably pretty cliche. An archaeologist or a fighter pilot. I probably say a fighter pilot more. Kelly Molson: