This week, Jim is joined by Damon Burton who shares his incredible journey starting as a freelancer to becoming the king of SEO. Damon shares how he started as an undervalued employee working for a boss who would get sent to jail leaving him without a job and how he used that low-point in his career as motivation to start his own business and begin his entrepreneurial journey. This culminated in his status as the go to person for SEO optimization and working with some of the biggest brands in the world. TOPICS DISCUSSED IN TODAY’S EPISODE The freedom to not know the answer Betting on yourself De-Risking and opening doors Phases of Growth Growth tactics for every phase Referrals and consistency Firing yourself from roles through documentation Why do SEO now vs paid ads SEO business alignment Pricing Strategy Resources: https://www.damonburton.com/damon-burton/ Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

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