Benjamin Redfield: Managing Partner at Bread and Founder of Density

Benjamin Redfield is the managing partner at bread, a product firm to help companies design and deploy software systems. Bread helps their clients take "ideas to market through strategy, brand, design, and engineering."Previously, Ben co-founded Density (Density.io) which was recently valued over $1B.This conversation covers why Ben left Density behind to create another agency, how he finds clients, running an agency like a venture studio, hobby electronics, the value of keeping your team small, tools for rapidly prototyping software, his favorite fiction books, and much more. Chapters:00:00:00 - The Business Model and Approach to Entrepreneurship00:05:09 - The Early Phases of Building a Company00:10:23 - Building the Pipeline and Leveraging Networks00:15:25 - The Benefits of Staying Small and Building a Company with Designers and Engineers00:20:43 - Shifting Identity and Maintaining Authenticity00:25:59 - The Importance of Being in the Same Room00:31:11 - The Benefits of a Retainer Model00:35:35 - Building Trust in a Company00:41:03 - Building a Door Counter and Prototype00:46:35 - The Rise of Digital Keys00:51:36 - Exploring the T3 stack and TRPC00:57:07 - Book Recommendations and Deep Dives01:02:05 - Spectrum Definitions and Good Outcomes  Check out Bread:→ Website: madebybread.com→ LinkedIn: linkedin.com/company/madebybread Connect with Ben:→ Website: benredfield.dev→ LinkedIn: linkedin.com/in/benjamin-redfield Resources Mentioned in The Episode:→ Density: density.io→ The Founders: amazon.com/Founders-Paypal-Entrepreneurs-Shaped-Silicon→ Eric Jorgeson: ejorgenson.com/newsletter→ Jason Calacanis: twitter.com/jason→ Colemak: colemak.com→ Mini Katanas: minikatana.com→ Store Leads: storeleads.app→ Typescript: typescriptlang.org→ T3: create.t3.gg→ Tailwind: tailwindcss.com→ tRPC: trpc.io→ Kicad: kicad.org→ George Mack (Thread): twitter.com/george__mack/status→ Lonesome Dove: amazon.com/Lonesome-Dove-Novel-Larry-McMurtry→ Empire of the Summer Moon: amazon.com/Empire-Summer-Moon Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/