Bill Hildebolt | The Key to Working With Influencers

What size influencer should companies work with?
Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.
In this episode, he’ll share what brands need to know about working with influencers, including: The difference between nano, micro, and macro influencers Why macro influencers are more cost effective Understanding engagement vs audience Best approaches to using influencers And more