BIRTH OF A BRAND Part Two with Harry Handkammer

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Inside AgriTurf
Inside AgriTurf
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In Part One of my conversation with Harry Handkammer we learned about the circumstances that led up to the creation of the Countax brand, (now owned by Ariens) and a successful launch to dealers in 1990.In Part Two, Harry talks about winning a BBC Award as Business Survivor of the Year, of events turning full circle when he was able to buy Westwood, the company that threatened his survival, of building a Williams Formula One garden tractor, a JCB version, and of a Countax lawn tractor reaching 100mph on a Welsh beach.Lastly, Harry tells how Service Dealer magazine, which I had founded in 1988, played an important role in the ongoing marketing of Countax.(02:07) Winning Survivor of the Year Award(05:48) Westwood full circle(12:30) Williams Formula One garden tractor(18:00) JCB branding(21:45) The '100mph' garden tractor(28:30) Sale to Ariens(31:00) Role of Service Dealer

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