Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.Here's who's sharing their top tip for Black Friday:Mary Lister, Triple WhaleJodie Guichard, Inventory Planner by SageDavid Meakin, SHOPLINEImogen Collins, Genie GoalsEd Barter, HerdifyFiona Stevens, Loyalty LionDerric Haynie, Pipe17Jessica Totillo Coster, eCommerce BadasseryGreg Zakowicz, Omnisend<br/> In this episode we discuss:TikTok Shop’s impact on Black Friday strategiesWhy is it important to attract attention to your brand on Black Friday?Should you focus on existing customers? Or new customer acquisition? Launching a loyalty program before Black FridayHow can automation, specifically in email marketing, drive sales on Black Friday?What should your discount strategy look like?How to make sure your systems don't have a meltdown<br/>[07:22] Tech solutions streamline stock management and boost efficiency.[12:51] Consumers' buying behaviour driven by social cues.[16:18] Black Friday success relies on loyal customers.[20:20] TikTok shop gaining popularity, cost-effective for brands.[22:51] 2023 has been a weird year for businesses. [26:27] Email and SMS automation boost sales.[29:31] Don't neglect your strategy for Black Friday. And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.comLearn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor