Book | The Perfect Story How to Tell Stories that Inform, Influence, and Inspire | A Conversation With Author Karen Eber and Sean Martin | Audio Signals Podcast With Marco Ciappelli

Guests: Karen Eber, CEO and Chief Storyteller at Eber Leadership GroupOn LinkedIn | https://www.linkedin.com/in/kareneber/On Twitter | https://www.twitter.com/kareneber1On YouTube | https://www.youtube.com/c/KarenEber_____________________________Hosts: <br /><br />Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/i....tspmagazine-podcast- Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin<br /><br />_____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?<br />👉 https://www.itspmagazine.com/s....ponsor-the-itspmagaz IntroductionWelcome back to another riveting episode of "Audio Signals" hosted by Marco Ciappelli and Sean Martin. In today's episode, we journey into the captivating world of storytelling, that quintessential human trait that has shaped civilizations, cultures, and individual lives alike. And who better to guide us through this intricate world than the talented Karen Eber, author of the compelling book, "The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire".Marco Ciappelli, intrigued by the intrinsic human need to narrate and to listen to stories, eagerly opens the discussion, hinting at the paradoxical notion of an 'opposite' of storytelling. We're taken on a captivating journey as our guest, Karen Eber, unveils her intriguing career in Fortune 500 companies and the pivotal role storytelling has played in her professional trajectory. Eber's extensive experience includes leading culture and learning development at GE and Deloitte, honing her art of persuasive storytelling.With an enticing blend of personal anecdotes and scientific evidence, Eber plunges deep into the neuroscientific aspects of storytelling. She unveils the concept of our brains as energy-conserving devices, inherently lazy yet highly effective. She explores how crafting the right kind of narrative can capture our attention, feed our curiosity, and stimulate our senses, effectively making our brains "spend calories."Meanwhile, Sean Martin grapples with the beginning of the journey, asking how one can initiate the process of crafting the perfect story. Eber responds by highlighting the importance of understanding the science underlying the storytelling process. She discusses the need to incorporate specific elements in a narrative, such as intricate details and unexpected events, which would keep listeners' brains engaged.The hosts raise concerns about whether over-emphasizing the science behind storytelling could hamper creativity and spontaneity. Eber, however, expertly navigates these apprehensions, asserting that scientific knowledge about storytelling merely provides support and direction. Comparing it to the theory in music, she elucidates how understanding the fundamental principles enriches the story, similar to