Brand Reputation | Key Drivers of Business Value Part 6 of 10 | Show 179

Brand ReputationIn this episode of the Inside BS Show, Dave Lorenzo, the Godfather of Growth, and his partner, Nicola Gelormino (aka Nicki G) discuss the vital role brand reputation plays in influencing a business's valuation, especially during an exit. The duo breaks down five actionable ways businesses can improve and maintain their brand reputation.Overall, businesses aiming to increase their valuation should pay attention to their brand's reputation. From the moment a negative review comes into the everyday interactions with customers, every touchpoint matters and plays a role in the business's overall value.Watch the full episode for more insights and actionable tips!Chapters
00:00 Brand Reputation
01:20 Managing Online Reviews
06:25 Collect Testimonials and Letters of Recommendation
10:50 Use Quantitative Brand Measurement Tools
14:36 Public Relations Strategy
17:35 Achieve Industry Recognition About Inside BS Show with The Godfather and Nicki GThe Inside BS Show with the Godfather and Nicki G provides business leaders with inside business secrets to help them make a great living and live a great life.
Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. Dave Lorenzo and Nicola Gelormino have the unique ability to get their guests to share the insider secrets that have helped them dominate their industries. 
A new episode is released at 8 AM each business day.